We’re a small team with great ambitions

Founded by two women in 2021, we have developed cutting edge technology that helps you keep track of what is really happening in your virtual meetings, adapt with real-time prompts, and create a welcoming environment for all.

We believe all workplaces should be inclusive, equitable and diverse.

Our mission to support women in their career advancement by offering a simple and accessible tool for leadership coaching. Our tools impact the culture and context in which employees work. We use AI and data analytics to offer self-reflection and targeting coaching for women to advance their careers.

Equal Time is the AI coach and ally that helps women thrive in male-dominated workplaces. We don’t just measure bias — we give women the tools, insights, and receipts to win recognition, promotions, and leadership opportunities.

rachel, kim and kids

Kim, Rachel, and Kim’s kids 🙂

Our Story

In 2021, our founder Rachel—then a tech executive—started noticing a pattern. The same talented, capable women on her teams were struggling to speak up in meetings, get credit for their work, or feel safe contributing their ideas. It wasn’t just a confidence issue—it was a visibility issue. And it wasn’t just hurting individuals. It was holding entire teams back.

That’s when she met Kim, another leader in tech who had seen the same thing: brilliant people being sidelined in conversations that mattered. So we decided to build something different. We launched Equal Time with a simple goal: Make meetings more fair, more inclusive, and more productive—starting with who gets heard.

Meet The Team

Rachel Dowling, CEO

Rachel Dowling
  • Former VP Product at TrustYou (B2B SaaS), led 15M EUR product portfolio, new product innovation, and partnerships with Booking.com, TripAdvisor, Accor Hotels

  • Former B2C Growth PM (grew Study.com by $12M ARR)

  • Stanford and Oxford alum

Kim LaRocca, CTO

  • Director of Engineering at NYPR

  • Full-stack software engineering and design

  • Hacked and hustled – built solo real-estate tech business

  • Rutgers alum
wilfredo colon

Wilfredo Colon
Platform Engineer

maria startseva

Maria Startseva
NLP & AI Engineer

gerry piazza

Gerry Piazza
QA Engineer


Advisory Board

Yoland Moutama, CMO at Digip

Yoland Moutama
CMO at Digip

Nicole Abi-Esber, Researcher at Harvard Business School in Organizational Design

Nicole Abi-Esber
Harvard Business School

David Hall, Stanford ML and AI

David Hall
Stanford ML and AI

John Russ, Former CMO at Coinbase and Zapier

John Russ
Former CMO at Coinbase and Zapier

Rachel Ernst
Director of HR at Udemy

Cory Hutchison, Enterprise Software, Security and Privacy

Cory Hutchison
Enterprise Software, Security and Privacy

Laura Bloomer, Founder of Backed Technology, former VC

Laura Bloomer
Founder of Backed Technology, Former VC

James Menezes, Former VP Operations at Funnel

James Menezes
Former VP Operations at Funnel